Praise is buzzing this month for the new, ground-breaking 2017 Honda Ridgeline at NAIAS in Detroit. Completely redesigned and reengineered, the Ridgeline has been named the 2017 North American Truck of the Year (NATOTY).
Since the start of June last year, Honda’s prized truck is packed with numerous industry-exclusive and available features that make it a stand-out in its class. These include, but are not limited to, unibody construction, In-Bed Trunk®, a scratch- and dent-resistant truck bed and the world’s first Truck Bed Audio System. Move over Chevy and Ford!
Our Ridgeline is also the first and only pickup truck to achieve a Top Safety Pick+ rating from IIHS (Insurance Institute for Highway Safety), due to available features such as the front crash prevention system and LED headlights. This follows up on the previous year when Honda won the honor for its Civic, which won the North American Car of the Year in 2016.
Winning this award shows the consistency of the Ridgeline. The pickup won the award back in 2006, so it’s no surprise to see history repeat itself.
“This award is a prized validation of the innovations and advantages the Ridgeline offers midsize pickup truck customers and a great recognition of the American development team’s work,” said John Mendel, Executive Vice President of American Honda Motor Co., Inc. “This is a terrific way to kick off 2017, and we’re looking forward to sharing more innovative Honda products in the year ahead.”
The NATOTY award is handed out by a group of 50 members of the North American automotive media and is unique in and of itself because it is not tied to a single publication, radio or television station.
The Ridgeline is just one vehicle in Honda’s expanded lineup of innovative light-truck model, including the HR-V crossover, CR-V, Pilot and the new 2018 Honda Odyssey minivan. This announcement comes at a strong point in time for Honda. Their light-truck sales were at an all-time high of 661,188 units in 2016 – a 7% increase from 2015.